Healthcare execs admit they are doing so-so with patient billing. Are their hospitals going the way of Blockbuster?

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Hospital executives admit that they have issues and not doing a good job of billing, but they say billing and payments are of highest priority. Yet Moody’s recently reported that hospitals are on an unsustainable financial path. To call this a dichotomy would be an understatement in all caps. Hospitals must change the way they do business or they simply won’t survive. And first and foremost, they need to adopt a consumer’s approach to healthcare.

Why aren’t you implementing an e-commerce and storefront strategy like Amazon?

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Amazon’s $13.7 billion purchase of Whole Foods puts the retail giant in place to dominate retail sales. Juxtaposed with Amazon’s success is healthcare’s floundering, antiquated approach to business. Waiting for patients to show up, then waiting for months to get pennies on the dollar for reimbursement is clearly not working as almost every day another hospital closes or declares bankruptcy. Bankruptcies, closures, layoffs, and cutting programs are all symptoms of a broken system that has not moved to consumerism.