Trump administration’s short-term health plans open doors for more consumerism

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People are about to have more choices in buying health insurance than ever before. Health and Human Services has issued a final rule that extends short-term, limited duration health insurance plans to a maximum duration of one year. These plans will be available in October 2018. Consumers can purchase these plans that last for up to one year, with the option to renew their plan for up to three years. Short-term plans are limited in scope and don’t have to cover the “essential benefits” required under the Affordable Care Act. Although buyers need to be certain of the coverage they are buying before they purchase, the short-term plans offer choices to people who otherwise had no coverage or had to pay exorbitant premiums for other plans.

According to HealthCareDive, CMS Deputy Randy Pate says the administration expects as many as 600,000 people to enroll in such plans next year, with projections for 2021-2022 reaching as many as 6 million. Pate expects enrollees to see a potential savings of between 50-80% compared to the ACA individual market.[1]

With association health plans coming available in September and short-term plans in October, consumerism is about to hit healthcare with the likes of which we have not seen.

What are your plans to deal with this major disruption to business as you’ve known it? We suggest taking seriously the old adage: if you can’t beat ‘em, join ‘em. Adapt quickly and market yourself to consumers, to the association plans as well as the self-insured companies. This will help you compete and gain the most market share. Even though some of the companies are large, most of these deals are local or regional, not national. So even independent and community hospitals can get in the game by joining forces with self-insured employers and the new health plans that will begin popping up.

Whether you are an independent hospital or a large system, you need to have a platform that allows you to provide consumers a rich retail experience. HealthQRS offers you that. We have created the interface that provides a consumer-friendly “Amazon experience” in healthcare and you can implement that solution immediately. We are a software-as-a-service (SaaS), so you have no capital investment, just a low monthly fee. We also have a smartphone application that consumers can use to shop, see actual costs, schedule and pay for services with a few finger taps.

Our e-commerce medical marketplace platform is the perfect vertical application for integrated delivery networks. Our solution provides regulation compliance and serves as a marketing tool for your services. At the same time, we will solve your bad debt issues caused by not collecting from consumers, and many other benefits. In addition, HealthQRS allows you to be compliant with the new CMS transparency rules beginning Jan. 1, 2019.

HealthQRS can also enhance your existing portals and other patient engagement solutions. Our user-friendly app points them to your portals which will improve your meaningful use numbers and increase meaningful use funds.

HealthQRS has over 15 years of experience developing healthcare retail experiences for people and our founders have over 50 combined years of e-commerce experience. We invite you to watch our user-friendly app video that you can use to win consumers. We also have a point-of-service solution video that may interest you. You can also check out our E-Commerce Medical Marketplace Flyer for more information. Why not contact us right now to schedule a personalized demo? We’re ready to help you gain market share and secure your financial outlook.


[1] Tony Abraham, “Final rule expands short-term health plans to 12 months,” HealthCareDive, Aug. 1, 2018,


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