Seema Verma creates “#WheresThePrice” twitter campaign to verify which hospitals are publishing prices

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Want to reach healthcare decision makers? Market to women. Want to keep them? Give them actual out-of-pocket costs in an app, not a chargemaster on your website

Do you have a good grasp of your consumers’ personas? What about the primary decision-makers of the families you serve?

It’s women.

Almost 80 percent of women are the primary healthcare decision-makers for their families, according to an infographic by Women are also the primary shoppers for the family in general. And guess what? Many of them, 72% in fact, shop online.[1]

Want to reach healthcare decision makers? Market to women. Want to keep them? Give them actual out-of-pocket costs in an app, not a chargemaster on your website.

Consumers want to know their out-of-pocket healthcare expenses before the fact. And they want to find them online.

How do you think people will react when they search your website for prices and find a chargemaster? Or worse, they have to dig and still can’t find the chargemaster? We checked a hospital’s website in southern Indiana and could not find published prices. We actually had to type the word “chargemaster” in the search bar. Then we were taken to a location on the site (not visible at first glance or even by using drop down menus) that instructed us to download the file that contained the chargemaster.

CMS chief, Seema Verma, has developed a “#WheresThePrice” price transparency challenge, and she is asking what she calls “Twitterverse” to search their local hospital’s website to see if they can find published pricing. According to an article in Becker’s Hospital Review, Verma tweeted the challenge on January 18, 2019:

‘”As our latest #PriceTransparency initiative begins to take effect, we’re asking the Twitterverse to help us make sure patients have access to the basic hospital pricing information (called the chargemaster) that is now required to be posted online,’ she wrote.

“Ms. Verma’s tweet was accompanied by an image that reads: ‘Here’s the challenge: Visit the website of your local hospital. If you can’t find their pricing information posted in an electronic format, let me know. Send me a tweet with the hashtag #WheresThePrice and help us drive #PriceTransparency!’”[2]

According to Becker’s article, the “rule has faced criticism from some hospitals. Since provider negotiations with insurance companies aren’t factored in to the information posted online, it doesn’t provide insured patients with an accurate picture of their expected out-of-pocket costs, they argue.”[3]

Hospitals are right. Insured patients need to understand what their out-of-pocket costs will be. Chargemaster lists don’t show that. CMS has the right intent with the price transparency rule. But the rule would be much more beneficial if actual out-of-pocket prices were published.

Publishing prices using HealthQRS’ software shows the actual out-of-pocket costs. HealthQRS has created a tool that provides actual pricing to people. And we’ve made that tool accessible in a platform that offers not just pricing, but a complete retail experience in healthcare, much like the Amazon experience. We’ve developed this solution using complicated algorithms that use real-time data: the actual payer contracts by provider + insurance verification information + charity + other business rules to provide consumers with a true out-of-pocket per patient per procedure.

When women shop, they look for prices. And they like to shop online.

So it only makes sense to provide your consumers with an online shopping experience. And we don’t mean a portal. We are talking about giving your consumers a complete, online retail experience that has the look and feel of shopping on Amazon. Give people a way to search for providers and services within your network, access quality scores, see the actual out-of-pocket expense, select a provider and service, schedule appointments, pay in full or at least set up payment plans and even arrange transportation. All from an app on their smartphones.

HealthQRS has the technology solution that allows you to do this for as little as $500 per month. We have developed the only complete e-commerce platform for healthcare on the market. You can publish price as well as a downloadable readable file that shows realistic pricing. Consumers can see their actual out-of-pocket expenses right on the app. This follows the intent of CMS’ price transparency rule by providing people with an easy, quick way to find services and procedures and immediately see what they will cost.

Our solution is simple to use. We invite you to see for yourself with this 2-minute video of the HealthQRS price transparency tool. Click on this link, then you’ll be instructed to download and watch:

HealthQRS interfaces with virtually any existing practice management system and electronic medical record. Our solution helps you comply with CMS’ price transparency rule, but we are much more than a price transparency tool. We have over 30 modules that work independently or all together depending upon your needs to provide a holistic, seamless, total experience for the consumer from start to finish. We combine navigation, the capability to make an appointment, referral management (if needed), payment management and so much more than we can list here.

We enable telehealth connectivity as well. Our technology enables people to connect to more cost-effective, consumer-oriented healthcare options and we keep them in-network. HealthQRS integrates fully to your EHR and can also enhance your existing portals and other patient engagement solutions and improve your meaningful use numbers and increase meaningful use funds. Consumers can access your retail site and shop, schedule and pay for your services via an easy-to-use app on their smartphones or tablets.

We are a software-as-a-service (SaaS), so you have no capital investment, just a low monthly fee. HealthQRS can provide this to you for as low as $500 per month and we can have you compliant by January 1, and not only that, your facilities will be much more attractive to consumers than your competition who is publishing charge master prices.

Developing a solution of this magnitude didn’t happen overnight. We started with the consumer experience in mind and spent years drawing on the knowledge of best-of-breed experts to perfect, fine tune and put together this complicated, yet complete solution for medical e-commerce.

In fact, HealthQRS has over 15 years of experience developing healthcare retail experiences for people and our founders have over 50 combined years of e-commerce experience. We also invite you to watch our user-friendly app video that you can use to win consumers as well as our point-of-service solution video that may interest you. You can also check out our E-Commerce Medical Marketplace Flyer for more information.

Contact us right now to schedule a personalized demo. We can help you go beyond the letter of the law to publish prices that are meaningful to consumers. We can help you bundle services and pricing, and we can get you entire system set up in a matter of weeks. Looking forward to helping you soon.


[1]  “Men Vs Women: online shopping habits – Infographic,” PaymentSense,

[2] Jessica Kim Cohen, “CMS chief Seema Verma tweets ‘#WheresThePrice’ challenge in price transparency push,” Becker’s Hospital Review, Jan. 18, 2019,

[3] Cohen, “CMS chief Seema Verma tweets,”


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