Hey there providers and payers, afraid of losing your marketshare to United, Amazon and CVS/Aetna? You should be. What are your plans?

by admin 0 Comments

Hospitals and payers beware. Disruption from competitors making life easier for consumers is hitting you from all sides and it’s only going to get worse. People like easy. They need affordable. Amazon, Optum and CVS Health have figured this out. They are making healthcare more accessible, convenient and affordable for consumers. At your expense.

And many hospital executives are scared, as in, almost 90 percent of them. According to a recent research report by Kaufman Hall, “88 percent of U.S. hospital and health system executives agree that their organizations are vulnerable to consumer-friendly offerings from non-hospital competitors, such as Optum, CVS Health, and Amazon.”[1]

Then there’s the payer world. If you are a payer, and a competitor of CVS and United, you’re facing serious disruption.

The Aetna/CVS merger has created competition for other payers. CVS is expanding its health service offerings, according to HealthCareDive. The pharmacy giant plans to open 1,500 HealthHUB stores by the end of 2021 and will devote about 20% of it’s retail space to health services, focusing on preventive care, wellness activities and education and management of chronic conditions like asthma and diabetes.[2] CVS has already made considerable efforts “working to establish itself as the ‘front door’ to healthcare for the 80% of Americans within 10 miles of one of its relation locations, including expanding same-day prescription delivery to 6,000 CVS stores.”[3]

Becker’s Hospital Review reports that UnitedHealth is planning to build out OptumCare to $100 billion in annual revenue by 2028, up from $16 billion in 2018. “The executives said they’ll expand their footprint in areas outside of the hospital. These include urgent care practices, surgical centers and primary care offices,” according to the article.[4]

Payers and providers: you are both threatened. But what are you doing about it?

For voters, the number one political issue is healthcare. For consumers, it’s about cost. It’s about easy access. It’s about convenience. Think about your own shopping habits. How often do you open your Amazon shopping app? People are installing cameras on their houses to safeguard packages delivered on their front door. Amazon offers a service to actually put your package in your house. Amazon is winning the consumer game because it makes life easy for people.

Make life easy for people with your healthcare services to win this game. You can do this today. HealthQRS is your answer.

HealthQRS provides the technology platform that allows you to give consumers a retail shopping experience in healthcare. We even provide access to transportation for healthcare. If they prefer telehealth? We make accessing telehealth at your facility easy.

We have an app that is so easy to use, it’s like the Amazon experience for healthcare. We customize it to your services and locations so that it looks like it’s your app.

Easy. Amazon makes everything easy. That’s what we love. That’s what we buy.

HealthQRS makes healthcare easy. We make easy for people to buy YOUR healthcare.

We can help you beat your competition. Just like every with other purchase consumers make, they want a positive shopping experience with healthcare. They want choices. They want convenience. They want discounts. They want quality.

People want the Amazon experience. And you can give it to them. But you need the technology infrastructure to provide this.

You need HealthQRS.

We have created the platform that, with one easy-to-use app, allows you to give consumers all this and more. Our solution is extremely affordable. It’s simple to integrate into your existing systems. And it’s a cinch for your consumers to use.

HealthQRS gives people access to an app that is a front for the system that works behind the scenes allowing you to do exactly what this new legislation will require you to do. Bundled payments? A snap. Keeping people in network? Absolutely. Giving them a way to shop for your procedures and services? Touch of a button. Need a ride to your facility? Just a tap on the smartphone.

Convenience? Absolutely. HealthQRS’ platform enables telehealth connectivity and you can take advantage of it immediately to start marketing telehealth visits to your consumers.

With HealthQRS, consumers can schedule a telehealth visit, pay for it, and have the visit right from the app on their smartphone. Talk about convenience. And if they need more than telehealth, we enable that as well. HealthQRS allows patients to see what their actual out-of-pocket expenses will be before they schedule services. Not estimates. Actual prices.

Our technology enables people to connect to more cost-effective, consumer-oriented healthcare options and we keep them in-network. HealthQRS integrates fully to EHRs and can also enhance existing portals and other patient engagement solutions, improve meaningful use numbers and increase meaningful use funds.

HealthQRS allows you to offer an entire online retail experience with one, easy-to-use platform. And we have developed the only complete e-commerce platform for healthcare on the market. HealthQRS is an e-commerce platform that you can brand for your hospital and that will keep consumers in-network. Our ecommerce platform gives people a full, rich retail experience in healthcare. When they login to the app on their smartphones, tablets or PCs, they see your logo and they think you are providing this experience. And you ARE providing the experience … HealthQRS is providing the platform.

How do we do all of this?

Our solution is built with complicated algorithms that use real-time data: the actual payer contracts by provider + insurance verification information + charity + other business rules to provide consumers with a true out-of-pocket per patient per procedure. HealthQRS interfaces with virtually any existing practice management system and electronic medical record. We have over 30 modules that work independently or all together depending upon your needs to provide a holistic, seamless, total experience for the consumer from start to finish. We combine navigation, the capability to make an appointment, referral management (if needed), payment management and so much more than we can list here.

Our solution is simple to use. We invite you to see for yourself with this 2-minute video of the HealthQRS price transparency tool. Click on this link, then you’ll be instructed to download and watch: https://s3.amazonaws.com/hqrs.media/_misc/Screen+Recording+2018-11-29+at+17.30.45.mov

Developing a solution of this magnitude didn’t happen overnight. We started with the consumer experience in mind and spent years drawing on the knowledge of best-of-breed experts to perfect, fine tune and put together this complicated, yet complete solution for medical e-commerce.

In fact, HealthQRS has over 15 years of experience developing healthcare retail experiences for people and our founders have over 50 combined years of e-commerce experience. We also invite you to watch our user-friendly app video that you can use to win consumers as well as our point-of-service solution video that may interest you. You can also check out our E-Commerce Medical Marketplace Flyer for more information.

Contact us right now to schedule a personalized demo. We can get you entire system set up in a matter of weeks. Looking forward to helping you.


[1] Kaufman Hall, “2019 State of Consumerism in Healthcare: The Bar is Rising,” Research Report, 2019, https://www.kaufmanhall.com/ideas-resources/research-report/2019-state-consumerism-healthcare-bar-rising

[2] Rebecca Pifer, “CVS to open 1.5K HealthHUB stores in next 2 years,” HealthCareDive, June 4, 2019, https://www.healthcaredive.com/news/cvs-to-open-15k-healthhub-stores-in-next-2-years/556128/

[3] Pifer, “CVS,” https://www.healthcaredive.com/news/cvs-to-open-15k-healthhub-stores-in-next-2-years/556128/

[4] Morgan Haefner, “UnitedHealth CEO: Optum won’t build hospitals,” Becker’s Hospital Review, June 5, 2019, https://www.beckershospitalreview.com/payer-issues/unitedhealth-ceo-optum-won-t-build-hospitals.html?oly_enc_id=2571D2183945E3W


Leave a reply

Your email address will not be published.

You may use these HTML tags and attributes:

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>