Give your consumers an Amazon-like experience

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If you’re like 83 percent of providers focusing on retail-like solutions for 2018,[1] make sure you do it right. Online patient portals aren’t doing the job. They aren’t retail strategies and consumers want more than what they offer. And if you wait until the services are rendered, online or not, you’re still setting yourself up to lose a lot of money.

To prosper, you need a true retail strategy, an Amazon-like experience, both at the point-of-service (your bricks and mortar) and online. Existing point-of-service solutions aren’t as effective as they could be. They are either just giving estimates or collecting copays. Consumers want to know what the real cost is and they want to be able to pay right then – easily – from their smartphones. As part of your retail strategy, you need to make sure you offer that. And HealthQRS has it.

It’s so important to give people more than estimates. If consumers pay upfront, they don’t want a delayed surprise bill for more money. President Trump’s executive order speaks to this with a directive to “improve access to and the quality of information that Americans need to make informed healthcare decisions, including data about healthcare prices and outcomes.” Regarding price transparency, Healthcare Financial Management Association (HFMA) published a recent article quoting Emily Evans, managing director for health policy at investment adviser Hedgeye: “If hiding prices is part of your business model, you might want to also rethink that.”[2] (Bold print ours.)

Estimates don’t solve the problem. Providers willing to publish actual prices will attract consumers who can, and will, pay. This, in turn, will allow those providers to collect money that would otherwise be lost.

We’ve spoken with providers who are using estimating tools and they aren’t satisfied. One provider implemented a solution based on claims data. They’re only collecting $2 per registration with this system. With higher deductibles, clinical groups should collect more upfront money than hospitals. And hospitals, even providing for charity, Medicaid and Medicare, should at least be collecting $20 per registration for procedures within six months of implementation. A solution implemented for up to one year should collect $30 to $35 per registration, and an implementation of two years should be collecting over $50 per registration. We can help with that.

According to results from Black Book’s 2017 Revenue Cycle Management survey, “95 percent of consumers said they would “pay online if the providers had that option.”[3]

Providers aren’t collecting upfront and are losing millions yet almost all consumers say they would pay online if they could. As many healthcare providers and hospitals say they are “getting rid of manual efforts for back-end processes and bill reconciliation by the fourth quarter of 2018,”[4] it’s critical that they implement the right strategy.

A retail experience means giving people a way to shop, schedule and pay for healthcare procedures and services from their smartphones, tablets or computers. And HealthQRS has developed the only complete e-commerce medical marketplace platform on the market. Our platform gives consumers a way to instantly access their network, see a list of procedures and providers in order of least to most expensive, select a location, schedule the appointment and pay for it all from the app. We help people choose the least expensive method that’s appropriate for their condition. In some cases that could be telehealth, and our built-in navigation system is set up to direct employees to those types of services. Our software is also enabled for voice recognition and can easily be integrated to allow those with Echo devices to ask Alexis to book their appointments. Our solution can also be used at the point-of-service, during scheduling as well as registration. And we provide interactive scripts to make patient financial conversations easy for your staff.

What really makes HealthQRS stand out from everyone else is our platform. We have put together over 30 modules all working together to provide a holistic, seamless, total experience for the consumer from start to finish. We combine navigation, the capability to make an appointment, referral management (if needed), payment management and so much more than we can list here.

Our solutions interface with virtually any existing practice management or hospital management system. We can also provide a call center staff to you and handle your claims submission, claims status inquiry, ERA processing and online claim corrections. If you want to perform the functions with your own team, our point of service/pre-scheduling solution has all this functionality plus medical necessity included (except the claims services).

Need to handle multiple surgeries? Our dynamic contract management system is designed to handle any type of procedure or surgery. You can bundle in a second, third surgery, including optional procedures as part of an overall plan to solve a health problem. For example, if a patient’s situation is going to require two surgeries, rehab and a series of CT scans, you can easily build that option into our system so that its priced out for the patient.

HealthQRS has all of this ready to go for you right now. We can have providers, payers or facilities set up in a matter of weeks at the point-of-service (bricks and mortar) and online (e-commerce marketplace). And because we are a software as a service (SaaS), our customers don’t incur any capital expenses, only a low monthly fee.

We have over 12 years of experience developing healthcare retail experiences for consumers and our founders have over 50 combined years of e-commerce experience. Why not  contact us right now for more information or click here to schedule a demo? Or watch our point-of-service video to see how we can help you.

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[1] Kelly Gooch, “Black Book survey: 83% of providers to focus on retail-like technology solutions,” Becker’s Hospital Review, Oct. 24, 2017, https://www.beckershospitalreview.com/finance/black-book-survey-83-percent-of-providers-to-focus-on-retail-like-technology-solutions.html

[2] Rich Daly, “Hospital, Insurer Impacts Expected From Trump’s Marketplace Moves,” HFMA, http://www.hfma.org/Content.aspx?id=56424#%2EWeethvulzQo%2Elinkedin

[3] Gooch, “Black Book”

[4] Gooch, “Black Book”

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