Could Salesforce, Workday and Oracle be the Answer to Healthcare’s Costs?
It seems that just about everyone is losing in healthcare these days. Even people at the at the top, C-suite folks who usually manage to hang on, are losing their jobs. The Houston Chronicle recently reported, “In just the last six months, the CEOs of 30 medium- to large-sized hospitals around the nation have departed, according to Dr. Janis Orlowski, chief health care officer for the Association of American Medical Colleges. Some were due to retirements and career advancements, but many were involuntary.” The article also quotes Harvard University’s health policy professor, Ashish Jha, as saying, CEOs are “likely to struggle if they’re still operating under the assumption of the hospital industry of 10 years ago.”
The assumptions of the hospital industry of 10 years ago are a big part of today’s problems. And it doesn’t look likely that providers, or their CEOs, are going to embrace consumerism anytime soon. Yet consumerism in healthcare is exactly the prescription needed to turn the tables and help everyone win.
Change the assumptions with medical e-commerce
If the medical community won’t embrace consumerism, perhaps Corporate America will. Take Salesforce, Oracle, Workday and SAP, leaders in the customer relationship management (CRM) and enterprise resource planning (ERP) industries. CRM and ERP are used by every corporate giant in the U.S. to handle practically all areas a company deals with, such as sales, marketing, customer service, human resources, benefits, accounting finance and even manufacturing.
What if CRM and ERP companies partnered with HealthQRS to bring medical e-commerce to their corporate customers? Imagine the possibilities of reaching the customer’s employees, their families, and even the providers in the cities of the customers.
Since large corporations are self-insured, they are the “payers” instead of a health care plan. An e-commerce strategy allows providers and payers (corporations) to tell consumers exactly what it will cost them for any procedure or service. E-commerce allows instant scheduling from a mobile device. E-commerce changes the experience and draws people into less expensive “storefronts,” i.e., hospitals, clinics, practices or telemedicine. It helps payers because online shopping allows consumers to see a list of services and procedures, with the associated costs, so that they can make an educated choice.
HealthQRS ties it all together with unprecedented, cutting edge technology. Our platform combines metrics from provider contract rates with payers, insurance verification, patient financial responsibility, payer claims adjudication logic, and in a millisecond, calculates the patient’s exact out-of-pocket expense. No one else is doing this. Our e-commerce strategy facilitates an online healthcare experience for consumers with shopping, scheduling and paying for procedures and services. People can find healthcare providers, services and procedures via smartphones, tablets or computers. Our powerful algorithms calculate the exact, true amount, not just estimates, that they will owe. We have over 12 years of experience developing healthcare retail experiences for consumers and our founders have over 50 combined years of e-commerce experience. We can have providers, payers or facilities set up in a matter of weeks at the point-of-service and online. And because we are a software as a service (SaaS), our customers don’t incur any capital expenses, only a low monthly fee.
Imagine if Salesforce partnered with HealthQRS
Stanley Healthcare already uses Salesforce to help with clinical issues. According to a case study on Salesforce’s website, Stanley Healthcare, a division of Stanley Black & Decker, “delivers connected technology to over 5,000 hospital and healthcare systems and 12,000+ senior living communities. These healthcare providers can now offer more intelligent service and responsive care to their most vulnerable patients, all while also reducing costs.”
Can you imagine the possibilities for the corporate customers of Salesforce, for example, if Salesforce partnered with HealthQRS to offer a medical e-commerce solution? Not only would the corporate customer save money on one of its largest P&L items, but its employees would suddenly have a way to shop online, in their networks, for service providers and organizations offering high quality healthcare and shop for the lowest prices as well as discounts. HealthQRS has navigation built into its innovative, unique system. Kids away from home at college needing quality healthcare? The marketplace could instantly show them where to find in-network providers. Need an MRI for that backache? Shop online, see exactly what you will owe out-of-pocket, and make a choice where to go based on price and quality.
Partnering with HealthQRS, companies such as Salesforce, Workday, SAP, and Oracle could move the needle towards the consumer model, which is what must happen to drive healthcare costs down. These ERP and CRM companies have huge concentrations of large corporate accounts, companies representing a lot of healthcare spend. If Salesforce implemented a marketplace for each one of its corporate accounts, it could drive healthcare costs down in each of those corporate markets. Providers, reluctant to embrace a consumerism model, would have to fall in line. Hospital CEOs who are falling like dominoes? Suddenly they would have to follow suit and maybe save their jobs in the process.
Pricing transparency solutions that just give estimates aren’t creating a marketplace. We need a quantum leap towards providing the same type of shopping experience in healthcare that consumers expect for just about everything else they purchase. For companies such as Salesforce, Workday, SAP and Oracle, this a huge opportunity to play in the largest market in the world and a chance to take advantage of dramatically increased growth and revenues. If they partner with HealthQRS, they would have a solution to solve the biggest problem in healthcare.
Consumerism is here. Isn’t it time for you to take advantage of this reality? We invite you to learn more. Why not contact us right now for more information or click here to schedule a demo? Or click here for a quick, 6-minute video about our e-commerce strategy.
 Todd Ackerman, “Texas Medical Center turnover reflects industry in turmoil,” Houston Chronicle, July 10, 2017, http://www.houstonchronicle.com/news/health/article/Texas-Medical-Center-turnover-reflects-industry-11278711.php