Becker’s recent conference says you need to be like Lyft, Airbnb and Expedia

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Consumers want to know, upfront, what their healthcare services and procedures are going cost. Yet with 43 states receiving an “F” for price transparency,[1] there is no transparency in the healthcare market. Why? Why are providers continuing to act as if prices don’t matter?

Morgan Haefner, in another recent article in Becker’s, reports:

“When asked to name companies that empower consumers through digital transformation of payment, hospital executives who gathered at a roundtable discussion Sept. 22 at Becker’s Hospital Review’s 3rd Annual Health IT + Revenue Cycle Conference in Chicago listed disruptors like Lyft, Airbnb and Expedia. These companies ensure choice, immediacy and consistency when it comes to paying for their services. According to the executives, these three tenants are essential to positive customer experience.

In the age of digital transformation of payment, hospitals and health systems need to empower patients as consumers to improve revenue cycle performance. However, lack of price transparency and undefined financial improvement processes limit hospitals’ efforts to empower patients. To address this, hospitals must mobilize communications, tap talent outside the healthcare sector and drive culture change from the top down.”[2]

What is left out of this article is that an e-commerce platform is not just a revenue cycle solution, but it is the strategic marketing tool that is needed for every hospital and clinic. Hospital revenues are way down. As hospitals continue to succumb to closures, bankruptcies and mergers, it’s beyond time that they start putting the consumer first – and let the consumer know they are first by implementing an e-commerce medical marketplace.

Becker’s Hospital Review reports, “The volume of direct patient payments to providers increased 58 percent from 2013 to 2016, according to InstaMed’s annual report on trends in healthcare payments.”[3]

So almost 60% of payments come from consumers nowadays. We say it’s time to cater to their needs. Now.

HealthQRS has developed the Lyft, Airbnb or Expedia platform for healthcare. Our solution can be used for virtually any healthcare model including hospitals, clinics, outpatient surgery centers, behavioral health and freestanding imaging centers. And HealthQRS has developed the only complete e-commerce medical marketplace platform on the market.

Our e-commerce functionality can be deployed when you are ready, and because it’s a Software as a Service (SaaS), you only pay a low monthly fee, no capital investment, for our solution. Our e-commerce medical marketplace gives people a way to shop, schedule and pay for healthcare procedures and services from their smartphones, tablets or computers. HealthQRS’ platform allows them to instantly access their network, see a list of procedures and providers in order of least to most expensive, select a location, schedule the appointment and pay for it all from the app. We have all of this ready to go for you right now and can have you set up in a matter of weeks at the point-of-service (bricks and mortar) and online (e-commerce marketplace).

We also offer a pre-scheduling/collection service to help providers collect patient out-of-pocket expenses upfront. This solution interfaces with virtually any existing practice management or hospital management system. Our new pre-scheduling/collection service provides a call center staff to you and can handle your claims submission, claims status inquiry, ERA processing and online claim corrections. If you want to perform the functions with your own staff our point of service/pre-scheduling solution has all this functionality plus medical necessity included (except the claims services). If you use our point-of-service solution for all registrations, then you receive our e-commerce medical marketplace solution at no additional cost.

It’s important to note that an e-commerce platform is not just a revenue cycle solution, but is the strategic marketing tool that is needed for every hospital, clinic and service provider. Now is the time to provide price transparency and an easy-to-use shopping experience for consumers, businesses and their employees. You can become the Lyft, Airbnb or Expedia of healthcare and control your market and your situation.

We invite you to learn more about HealthQRS and our e-commerce medical marketplace and how we can help you be like Lyft, Airbnb or Expedia. We have over 12 years of experience developing healthcare retail experiences for consumers and our founders have over 50 combined years of e-commerce experience. Why not  contact us right now for more information or click here to schedule a demo? Or click here for a quick, 6-minute video about our e-commerce strategy.

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[1] Morgan Haefner, “43 states receive ‘F’ for healthcare price transparency: Altarum,” Becker’s Hospital Review, Nov. 9, 2017, https://www.beckershospitalreview.com/finance/43-states-receive-f-for-healthcare-price-transparency-altarum.html

[2] Morgan Haefner, “Digital transformation of payment – and what healthcare can learn from it,” Becker’s Hospital Review, Nov.8, 2017, https://www.beckershospitalreview.com/finance/digital-transformation-of-payment-and-what-healthcare-can-learn-from-it.html

[3] Ibid.

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