Amazon needs HealthQRS as a selected strategic partner for healthcare market entry

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Amazon’s stealth team 1492 is gearing up to enter healthcare’s arena, says CNBC.com. According to the report, Amazon seeks to help connect patients and healthcare service providers by making patient data – and doctor visits – more accessible using patient information from electronic medical records as well as moving telemedicine along as a viable option.[1]

McKesson Ventures managing director, Tom Rodgers, thinks Amazon “will want to be the ‘partner of choice’ to help consumers navigate healthcare,” rather than compete with big medical distributors, according to CNBC.com.[2] When asked about Amazon’s moves, Rodgers, said, “I would expect a marketplace of sorts for consumers to choose a doctor or service, and schedule it.”[3]

If Amazon is indeed planning to launch an online medical marketplace, we applaud the initiative as loud as our hands can clap. We’ve been blogging about this need for almost a year now. And HealthQRS has developed the strategic platform that will allow Amazon to achieve just that: a true, e-commerce medical platform for consumers. Because Amazon has too much at stake to select just any partner.

With its reputation for providing consumers an easy-to-use online shopping experience, Amazon must show up prepared to offer the same customer-friendly experience in healthcare as they do for retail. Amazon needs a partner who can provide a great medical e-commerce experience. And it needs to be right the first time. With healthcare consumers, you’re dealing with people who are ill or in pain. Most people don’t shop for healthcare when they feel good. The experience needs to be easy-to-use, easy to navigate and simple, yet have all the moving parts in the background working together to enable the user to conduct the transaction. Imagine looking for a doctor, trying to schedule an appointment for a procedure and you can’t figure out what the price is going to be, you can’t get any discounts by paying in advance, you can’t pay at the point of booking and you can’t access funds from your health savings accounts. That’s where we are today.

We don’t see any other solutions in the market poised to offer Amazon this value. It’s about the experience, not the technology, as visionary Steve Jobs so eloquently said over 20 years ago: “And one of the things I’ve always found is that you’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re going to try to sell it.”[4]

You don’t start with the technology. You start with the consumer. And a good customer experience in healthcare has been nonexistent. Current consumer health tools don’t have the applications necessary to provide an experience people expect from Amazon. One just sets appointments. Others provide only estimates of out-of-pocket expenses. To meet consumers where they are and provide them with an experience that will truly engage them, you need to provide people with more than estimates. No one in healthcare can tell people exactly what their out-of-pocket expenses will be. Except HealthQRS. We can do that. Our powerful algorithms calculate the exact, true amount, not just estimates, that consumers will owe. HealthQRS’ unprecedented, cutting edge technology combines metrics from provider contract rates with payers, insurance verification, patient financial responsibility, payer claims adjudication logic, and in a millisecond, calculates the patient’s exact out-of-pocket expense. No one else is doing this. And this is just one feature. We do it all.

What really makes HealthQRS stand out from everyone else is our platform. We have put together over 30 modules all working together to provide a holistic, seamless, total experience for the consumer from start to finish. We combine navigation, the capability to make an appointment, referral management (if needed), payment management and so much more than we can list here. HealthQRS has developed the only complete e-commerce medical marketplace platform on the market.

Developing a solution of this magnitude didn’t happen overnight. We started with the consumer experience in mind and spent years drawing on the knowledge of best-of-breed experts to perfect, fine tune and put together this complicated, yet complete solution for medical e-commerce.

HealthQRS has the strategic tool Amazon needs

HealthQRS has created an e-commerce medical marketplace that allows employees to shop, schedule and pay for procedures and services from their smartphones, tablets or computers. When consumers use our platform, they can instantly access their network, see a list of procedures and providers in order of least to most expensive, select a location, schedule the appointment and pay for it all from the app. Our built-in navigation can send consumers to telehealth services as well. In addition, our software is enabled for voice recognition and can easily be integrated to allow those with Echo devices to ask Alexis to book their appointments.

We’ve been told we are ahead of our time. But the time has come, and now is the perfect moment to partner with Amazon.

HealthQRS’ solution was built with the consumer in mind. We understand what people want and need. We invite you to learn more about HealthQRS and our e-commerce medical marketplace. We have over 12 years of experience developing healthcare retail experiences for consumers and our founders have over 50 combined years of e-commerce experience. We can have providers, payers or facilities set up in a matter of weeks at the point-of-service and online. And because we are a software as a service (SaaS), our customers don’t incur any capital expenses, only a low monthly fee. Why not  contact us right now for more information or click here to schedule a demo? Or click here for a quick, 6-minute video about our e-commerce strategy.

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[1] Eugene Kim and Christina Farr, “Amazon has a secret health tech team called 1492 working on medical records, virtual doc visits,” CNBC.com, Jul. 27, 2017, https://www.cnbc.com/2017/07/26/amazon-1492-secret-health-tech-project.html

[2] Christina Farr, “Amazon is showing interest in health care, and it’s making industry players ‘nervous,’ says investor,” CNBC.com, Jul. 24, 2017, https://www.cnbc.com/amp/2017/07/24/amazon-showing-interest-in-health-care-supply-chain-nervous.html

[3] Ibid.

[4] Justin Bariso, “20 Years Ago, Steve Jobs Demonstrated the Perfect Way to Respond to an Insult,” Inc., Jul. 26, 2017, https://www.inc.com/justin-bariso/20-years-ago-steve-jobs-demonstrated-the-perfect-w.html

 

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